Elementor was utilized as the primary tool for this capstone project. The project began with developing a comprehensive case study to define the parameters of the fictional client, Oh Fig!, a business-to-business pattern design company needing a portfolio website. 

Throughout the development of the Oh Fig! website, Elissa navigated various stages of work, starting with the conceptualization phase involving mood board creation and wireframing in Adobe XD. This was followed by the meticulous crafting of three unique pattern lines in Adobe Illustrator, each reflecting the brand’s retro-inspired aesthetic. Elissa then translated these designs into product mockups using Adobe Photoshop to demonstrate their versatility and real-world application.

The branding phase focused on designing a distinctive logo incorporating a fig into the “Oh Fig!” identity, alongside implementing a simplified colour palette to complement the website’s vibrant content. Wireframes served as a blueprint for integrating design elements and functionality within Elementor during website development. Strategic features like scroll-loading and call-to-action buttons were implemented to optimize user experience, complemented by SEO plugins for enhanced visibility and rigorous quality assurance testing for cross-browser compatibility and accessibility.

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